WHAT IS E-COMMERCE?
E-commerce (EC) or Electronic commerce is the process of transferring the data, buying and selling of goods and services through electronically over the internet. On another side the communication among parties electronically for the business transaction rather than physical contact. The transaction is not only between the parties but also among organizations and the organization to individuals.
There are five different types of e-commerce mainly exists.
- Business to business
- Business to consumer
- Business to government
- Consumer to consumer
- Mobile commerce.
How digital marketing helpful to e-commerce?
In 1990’s the flow of marketing tactics are different. Suppose you are the talented marketer and you have been giving a task to promote a product. The way you choose the path to promote that product decides the result. For this, you have four golden ways. There are advertising the product on television, By spreading on newspaper, billboards, and radios.
If you choose an advertisement on tv to promote your product then you must select the famous celebrity but the problem is, it’s going to costs your money a lot. You then decided to promote on the magazine and on related events. These tactics are only spread in certain areas and to a limited audience.
Coming to the 20th century with increasing of technologies there has been a lot of changes occur in the promotion of one’s business. The impact of new technologies on peeps also changed their views on usage of mobile phones. Some of the reasons may be. The usage of television has been replaced by youtube, we are used to be listing radios and it is replaced by podcast, we have no longer time to read magazines because email, apps & websites took the place of newspapers.
Present days we are hearing a lot about digital marketing. Why because as we earlier discussed there is a lot of changes in customers strategies, the evolving of technologies, depending upon those reasons digital marketing came and leading a successful role and also what popular today will not be the interesting topic tomorrow. For digital marketers the choices of marketing options are endless. It’s all about how digital channel works and at what amount you achieve the right goal. The main aim of digital marketing is phenomenal because you reach millions of users within minutes.
The only way to reach the customers to branding the business is by following a set of digital marketing channels. That’s why the help of digital marketing for an e-commerce business is necessary. One of the best examples of an e-commerce business is Flipkart. It was established in the year 2007 within a small period of time it became India’s biggest online business. Some of the tips for digital marketers include create a Google Adwords to the targeted audience, Send an email to the subscribed customers, Promote your product on social media like Facebook, Twitter, Instagram, youtube etc and one more thing create blog posts that related to your products. But not least always keep in mind, the digital marketing techniques being changed day by day so before jumping to the new tactics never loss attention in older ones and be under the control of all technique strategies.