HOW SEO PLAYS A LEAD ROLE IN DIGITAL MARKETING?
Digital marketing is a perk process and it can easily comprehend by all newbies. As I early discussed in previous blogs there are six digital marketing tactics followed by every business minds to increase business brand and promotion. From all of them, SEO is the king of digital marketing. If you want to promote the business and attract your customers, you just need a website. Okay, now you have a website but unless you cannot place it in a search engine (like google, yahoo, bing ) how can you identify by people? So SEO is the core element of digital marketing.
What is SEO?
SEO is an acronym for Search Engine Optimization. It is nothing but optimization of websites in order to get them in higher ranking position by following the algorithms of search engines. Algorithms are set of instructions for crawls or bots. In digital marketing, SEO plays the major key role, because the present and future are based totally on the digital world. We are all familiar with two people who are the founders of Google they are Larry Page and Sergey Brin. Google is one of the most famous search engines, so 94% of the people search their queries on Google. When the user enters a keyword or a phrase google bots will start to search that keyword in google database and show results according to the data. So users can easily get information with relevant content.
Just having a product without a name and a website is tastes like a food without salt. For example, you have a restaurant with a proper name, landmark and loaded with full of recipes. So people get attracted by your business and also spread their experience with others. Like this, having a website without optimization may not be known by persons. That’s why SEO is an essential tool in digital marketing.
USE OF SEO IN DIGITAL MARKETING STRATEGY
Search Engine Optimization, Most people believing that SEO is the critical path to have a successful online business. But it is a myth. With proper knowledge of SEO, one can attain a good ranking on search engine ranking pages. So you have to follow certain algorithms offered by search engines. Keywords, these are the heart of Search Engine Optimization. By using keywords strategically along with valuable content one can dramatically increase online business.
- Search Engine Optimization gives the utmost opportunity to deal with free advertising.
- Nowadays 60-70% of the audience go through the online marketing for buying a product.
- 74% of the customers use search engines to get local business information.
- Comparing to other digital marketing tactics SEO gives you the high return on investment.
Finally, SEO and digital marketing both of are twins possess the same functionality and the same skills in-order to branding the business through social media and search engine ranking pages.